Anyone who has worked in the pick-up industry knows the golden rule: ``Rather than saying ``I like it,'' tell me why you like it.Specific compliments touch the heart.'' It's an ironclad rule based on the experience of past pick-up artists and is the result of sweat and tears, and is effective for picking up women of any age, from young students and gals to office ladies and married women. Tonight is aspiring models and talents.